Modern companies work with huge amounts of data - think marketing data, sales numbers, financial statistics, etc. A business that wants to stay competitive must be effective at gathering relevant data, analyzing it and drawing proper conclusions.    Which is to say that businesses heavily rely on data analysts. And seeing as the amount of data to sort through will only increase, good data analysts are likely to stay a valuable part of the business world. 

There are constant technological developments in the field of data collection. New algorithms and analysis methods are making it easier to predict your clients' behavior based on past actions - it's almost like predicting the future. That's what Netflix does, for example. They look at shows you've seen and then make an educated guess as to what you'd enjoy next.    Many online services and businesses have also started offering their clients a personalized experience based on a client profile - a profile created through data analysis. In the digital age we live in, the possibilities truly are endless. 

Good business decisions are based on data. Data-driven marketing and decision-making is what lets us consistently monitor performance, draw conclusions and adjust campaigns and business models accordingly. With digitalization on the rise, there are tools professional data analysts use in order to monitor everything in real-time - and our courses aim to show you how to use those tools and interpret the data they bring you.