Over 58% of the world's population is active on social media. If a company wants to get noticed and connect to their audience, they need an online identity. For a modern professional, studying social media and joining the digital revolution is an undeniably savvy move.    Invest in your professional growth today and add a certificate to your CV! 

The evolution of social media is closely tied to technology.    In recent years, social media has been leaning more toward story sharing and formats. Naturally, brands are following suits, and marketing is starting to revolve around the available story features.    Users are also becoming more conscious about their data. There's a growing sentiment against sharing data for analysis, and companies will need to look for ways to gain their audience's trust. 

Social media has always been a great way to market products - but the most effective way to get social media engagement has changed throughout the years.  Brands today are looking to connect to their target audience. Instead of focusing on big target groups, they use customer insights to target smaller demographics and establish a personalized approach.  Some platforms are experimenting with removing post "like" systems - there are theories that it may be harmful to people's mental health.