Google Ads: the tool to make or break your business. A correctly implemented Google Ads account can quickly boost any business, increase engagement and profits. It's the most popular and effective paid advertising method nowadays.    If you're in marketing or sales(or if you want to be), these courses are a great way to expand your professional competence. You'll learn to set up Ads campaigns, learn about SEO and SEA and find out how to determine optimal CPC(cost per click) and bid ranges. You'll become a desired part of any company's marketing department. 

Google recently launched Discovery Ads, letting advertisers showcase images of their products and improve their reach.    Advertising continues dominating the market. Video ads are a great way to promote your business to a huge audience at relatively low cost. 

A big new thing is the ability to automate your Ads account - and we're probably in for more automation opportunities. Imagine being able to set automatic bidding ranges. Google is always working on algorithms to make online marketing more effective - letting you focus on your creative strategy.    Google is also taking a step forward by targeting mixed audiences that meet several of your behaviors/ characteristics.