With an education from the sub-theme media & PR you become a real communicative all-rounder. You learn to strategically send the right messages to the world at the right time and with the appropriate media you ensure that you generate the right attention. Moreover, you can work in a range of business sectors: as an employee in a communication service of large companies, press officer, spokesperson, crisis communicator, social media manager, event manager, business journalist,…the possibilities are almost endless. In media companies you will find shelter as a production assistant, program employee or production manager. You are also in demand at government institutions as an information officer, communication expert, cabinet employee, communication officer or spokesperson. In short, employment is guaranteed!

The world of media & PR also has many innovations and developments that indicate that the PR industry has a successful future ahead. For example, press services have long been an essential part of PR, but their position has weakened significantly over the past five years. Organizations are less willing to spend fortunes on this old way of news distribution and spend a growing portion of their budgets on the production of quality content and online environments such as newsrooms and curation hubs.

PR & media is a broad concept. The ever-changing media landscape is very important to keep an eye on and respond to. Every year there are trends that disappear, gain importance or simply remain the same. Today, media are increasingly becoming communities. The role of the medium is therefore clearly changing: in addition to informing the right people, it also increasingly wants to connect the right people. Consider, for example, different brands share hashtags, so that consumers and users also have a mutual conversation about the brand. As a media and PR professional you are therefore a very important link there.